Owómidé enables businesses in emerging marketsto protect their margins,increase revenue,respond faster,cut cycle times,boost growthand gain full control.
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From a cost change to a considered price.
NairobiKESJohannesburgZARAccraGHSLagosNGNCairoEGP
Margin exposure
Needs action
40SKUs are below your 15% margin floorSupplier costs rose in August
AApprove · Beverage promotionStep 1 of 2 · FinanceFriDue Friday
RReview · Rice price alignmentRequested by NgoziThuReview
@Mention · Detergent rangeNgozi asked for your viewNewMention
N
Ngozi09:41
A competitor cut detergent 1 kg to 1,410. I have drafted three ways to respond.
Market observation · Ikeja shelf checkEntered by Ngozi · photo and noteEvidence, not verified data
A
Amina09:52
@Ngozi Halfway looks right. Shoppers switch when the gap passes 5%.
T
Tunde10:03
@Emeka please confirm the current unit cost. Assigned to Emeka · due Thu
Summary of the discussion
Agreed: keep the gap to the competitor under 5%
Open: Emeka to confirm the unit cost by Thursday
Suggests only. Read the thread before you decide.
Summarise discussionCompare scenarios
Detergent · 1 kgA · HoldB · MatchC · Halfway
Price1,5001,4101,455
Gross margin30.0%25.5%27.8%
Weekly unitsYour estimate8501,000950
Weekly revenueUses your estimate1,275,0001,410,0001,382,250
Weekly gross profitUses your estimate382,500360,000384,750
Margin floor 15%: all withinEstimates are marked as yours
Choose a scenario
AHold priceKeeps 85% of volume382,500Weekly gross profit
BMatch the marketKeeps all volume360,000Weekly gross profit
CMeet halfwayKeeps 95% of volume384,750Weekly gross profit
You decide. Owómidé compares the options and never chooses one for you.
Scenario C chosen by Ngozi. A and B stay in the history.
Decide laterUse scenario C
Scenario C · Weekly gross profit
384,750
Show the workings
Selling priceScenario C: 3.0% below today's 1,5001,455Your data
Unit costCost file uploaded 12 Aug1,050Your data
Weekly unitsYour estimate of a 5% volume loss on 1,000950Assumption
(1,455 − 1,050) × 950 = 384,750
Every figure traces back to its source. Assumptions stay marked.
Weekly rice price alignmentVersion 1 · Prepared by Ngozi · Small weekly changes policySubmitted
Change is 5% or less+3.2% on averageWaiting
20 products or fewer12 productsWaiting
Margin floor met on every productLowest margin 19.4%Waiting
No blocking guardrail breachedChecked against the saved versionWaiting
Authorised within policy, for version 1 only. A later version must be authorised again.
Tunde is away 24 to 28 FebApprovals go to Amina, the Commercial Approver
Submit for authorisation
CCooking oil cost recoveryVersion 2 approved by Tunde · every comment keptAugCompleted
RRice cost recoveryVersion 1 approved by TundeJunCompleted
BBeverages cost recoveryVersion 3 approved by Tunde and AminaAprCompleted
Similar past workTwo earlier cost recoveries held back premium SKUs for a later review.Suggests only. History is shown exactly as recorded.
History exported with every version, decision and reason.
Export history
Your business systemProduct codes, prices and costs · Last synced today, 06:00Connected
Received0
Passed checks0
Held for your review0
A newer price from a connected system never replaces a Current Price on its own. Costs arrive as cost records that show their source and when they were received.
If the connection drops, manual entry and CSV import still work, and existing records are untouched.
Sync now
ProductPasta · 400 g
Cost per unitEGP 24.50
What the cost includesLanded cost
Applies from1 Mar
SourceSupplier invoice
Earlier cost · EGP 21.00Applied until 28 Feb · kept on recordKept
New cost saved. The earlier cost stays, so past decisions still show what they used.
CancelSave cost record
ALanded costSupplier invoice · from 1 Mar24.50EGP per unit
BPurchase costEx-works price · from 1 Mar22.80EGP per unit
Two costs apply to Pasta · 400 g. Owómidé does not choose between them. The one you pick is used for every margin on this product.
Landed cost chosen by Nour. Every margin on this product now traces back to that cost record.
PPasta · 1 kgCost 61.00, landed74.00Updated 12 days ago
PPasta · 5 kg packCost 281.00, landed340.00Updated 94 days ago
Prices include VATMargins use the price without VAT
Every number shows its age wherever it is used, so an old figure never passes as live.
Who can see cost and margin data
AAndileWorkspace Admin
JJohanExecutive Approver
KKaraboPricing Analyst
PPriyaAuditor · read-only
Karabo can now see cost and margin data. Exports follow the same rule, and the change is recorded.
Minimum gross margin15%Blocking
Maximum price increase12%Blocking
Approval pathFinance Approver, then Executive above 10%
Held until a second person confirms. Pricing work still uses 12%.
In effect. Requested by Andile, confirmed by Johan. Earlier decisions keep the rule that applied then.
Confirm changeRaise the increase cap to 15%
AI offNo organisation information goes to an AI service. Every other feature still works.
AI on, without cost and margin dataAI never receives costs, margins, markups or profit values.
AI onAI can use everything each person is allowed to see.
What AI can see is this policy combined with each person's own access. AI only ever suggests.
Policy saved and recorded. Changes to it are attributed to Zanele.
Save policy
GIncrease cap raised to 15%Requested by Andile · confirmed by Johan12 MarConfirmed
CCost access granted to KaraboChanged by Andile9 MarRecorded
AAI suggestion applied, then editedKarabo · Rice price review8 MarAI-assisted
PAI policy: without cost and margin dataSet by Zanele2 MarRecorded
The rules that applied on the day stay with every decision. Changing a rule never rewrites the past.
Pricing history · CSVEvery decision, version and reason this quarterReady
Decision summary · printableA plain record for your board or auditorsReady
Selected initiatives · CSV12 initiatives chosen by filterReady
Only people with export permission can export. Cost data is left out for anyone who cannot see it.
Each export records who made it, when, and which version it shows.
Export all three
The pricing operating system fordynamicregulatedfastsensitivecomplexdynamicdynamic, regulated, fast, sensitive and complex markets.
Twelve things shape every price you set: supply chain, FX rates, inflation, competitors, promotions, ERP, POS, news, rules, regulation, workflows and spreadsheets. Six roles work on each decision together, and every decision is recorded.
Supply chain
FX rates
Inflation
Competitors
Promotions
ERP
POS
News
Rules
Regulation
Workflows
Spreadsheets
Commercial Directorreviewing
Pricing Managerreviewing
Finance Approveraway
Category Managerapproving
Sales Leadediting
Analystediting
Decision recorded
Supplier cost rise absorbed
Costs went up. New prices cleared the margin floor, Finance approved them and the file went to the shelf system.
Decision recorded
Promotion closed on time
Start and end dates were set up front. Prices went back to normal the day the promotion ended.
Decision recorded
Currency move priced in
The currency weakened. Imported lines were repriced inside your guardrails, with the reason on record.
From a cost change to a price your team can stand behind.
Import products, costs and current prices from a spreadsheet or your business system. Every cost keeps its source and date.
Data sources
XLSPrice listSpreadsheetUploaded
ERPProducts and costsERP export · nightlySynced
POSSales by storePOS export · dailySynced
CSVSupplier invoicesUpload · weeklyUploaded
Your catalogue0products in one place
Costs with a date0%Weeks of sales0Stores0
0%ready to price
Complete records by category
Rice and grains100%
Cooking oil98%
Beverages95%
Household91%
Fresh84%
Fresh: 38 products have no cost yet. They are listed, never guessed.
Sunflower oil · 1 LUnits soldShelf price
Price up 6%Promotion
MarAprMayJunJulAug
Owómidé shows which products have slipped below your margin floor, and why, before they cost you more.
Bring costs, prices, margin analysis and approvals into one workspace. Your team can compare a proposed change, check it against your rules and keep a record of the decision.
Will Owómidé change our prices automatically?
Your team stays in control. Owómidé helps calculate and compare options; people choose and approve the changes. An approved export supports the handoff to whoever updates your prices.
Can we start with the spreadsheets we already use?
Yes. The product workflow starts with your products, costs and prices. The import checks show missing or inconsistent information so your team can resolve it before relying on the analysis.
Who should apply for early access?
Anyone responsible for pricing, margins or commercial decisions can apply on behalf of their team. Tell us how you price today and what you would like to improve.
What happens after I apply?
You receive an application confirmation and a personal invite link when your application is saved. We review your pricing needs and contact you about next steps. Applying does not commit you to a purchase.
How do personal invite links work?
Share your link with colleagues who would find Owómidé useful. If they apply through it, their application is attributed to your link. Use your application email to retrieve your link later; your email never appears in the public link.
How much will Owómidé cost?
Tell us about your team and pricing workflow. We will discuss scope and pricing with you before you make a commitment.
What happens to our information?
Application details are used to review your request and contact you about Owómidé. Product access and any business-data import are separate steps. Read the privacy notice for the details.
Make your next move
A clearer view. A more confident price.
Bring your costs, your commercial context and your team into one shared decision.
